Professional Research Document Assessment

I think looking at the report from McKinsey & Company, the world’s leading consulting institution will be most beneficial to my own research project. The report is from the “insights and publications” section on McKinsey’s official website. According to the footnote after the article, these insights and publications are aim to “help advance the practice of management and provide leaders with facts on which to base business and policy decisions.” (McKinsey & Company) So the article is mainly focused on the potential readers as managers and professionals in the healthcare industry who have specific knowledge of the industry, and are willing to get these profound insights to improve their management and future plans. As a professional business reports, the article focused on the overall situation of the market and the government’s policy. It opened with introducing the background information of big data in the healthcare industry, and gives out two reasons of why employing big data in healthcare industry is important and super beneficial. Then it analyzes the technology with some generalized argument, followed with solid evidence and numeric data. The evidences included in the article are all real life examples in the industry. The numbers from the financial data, along with the help the charts, give the readers clear sense of what is being discussed. And these numbers are really crucial in the business world. Then, based on the overall background of the market and solid evidence, the article discussed the future development and the potential improvement could be made by their partners. At the end, it also points out the possible flaws and risks of the technology, which can be viewed as the rigorous and considerate features of the business report in consulting.